Jens Linden, PhD

    About

    Jens Linden, PhD

    Partner Data Strategy · INFORM DataLab GmbH

    I help organizations become data-inspired — with clarity in strategy, organizational design, and culture.

    Background

    Since my studies in mathematics and PhD in quantitative methods, I have been working with data analysis in business contexts. This has given me a clear understanding of the strengths, possibilities, and limitations of data-inspired approaches. This academic foundation helps me to contextualize hype and consistently focus on what actually works in practice.

    Over two decades, I've held leadership positions across consulting and industry – always at the intersection of technology and business. I've seen firsthand why so many data initiatives fail – and above all, what distinguishes successful from unsuccessful ones.

    Today, as a partner at INFORM DataLab I support executives in developing and implementing practical strategies that enable sustainable value creation. My focus is on addressing the organizational and cultural barriers that derail even the best technical solutions.

    Or in short: I help create data-inspired organizations and ensure effectiveness and investment protection.

    Videos

    Short explainers on data excellence, strategy, and culture.

    Videos are in German.

    Data excellence: explained in 50 seconds

    Data excellence: explained in 50 seconds

    What is data excellence? How organizations use data in line with their strategy.

    Data strategy and data culture in practice

    Data strategy and data culture in practice

    Our project approach — why blueprints are hard.

    Data leadership and data culture

    Data leadership and data culture

    How to become a data-excellent organization — and the pitfall when data excellence is IT-driven.

    Areas of Expertise

    Focused on the intersection of strategy, organization, and technology.

    Data & AI Strategy

    Development of data-inspired business strategies, effective strategies for data and AI teams, and concrete, actionable roadmaps.

    Organizational Design

    Building functions or teams for data management, Business Intelligence, Analytics, Data Governance, and Generative Artificial Intelligence.

    Data Culture Transformation

    Identification and addressing of cultural resistance in change and transformation initiatives.

    Executive Sparring

    I support executives in acting as effective sponsors, ambassadors, and role models for data initiatives.

    Industry Experience

    ManufacturingLogistics & Supply ChainRetail & E-CommerceFinancial ServicesHealthcareEnergy & Utilities

    Ready to accelerate your data journey?

    Let's discuss how to turn your data investments into competitive advantage.