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    Business Strategy First, Then Data and AI
    March 26, 2026·🇩🇪🇬🇧

    Business Strategy First, Then Data and AI

    Dazzled by the hype, organizations often look to solutions before looking at the problems to be solved. They start with planning: data platform, governance, tools — before it is even clear what for.

    DataStrategy
    AI
    DigitalTransformation
    AIReadiness
    OrganisationalDesign
    The Distinction That Decides Success or Failure with Data and AI
    March 24, 2026·🇩🇪🇬🇧

    The Distinction That Decides Success or Failure with Data and AI

    Migrating a data platform? Complicated — but plannable. The knowledge exists, the path is known.

    DataStrategy
    AI
    DigitalTransformation
    AIReadiness
    OrganizationalDesign
    The Planning Paradox in Data and AI
    March 19, 2026·🇩🇪🇬🇧

    The Planning Paradox in Data and AI

    Organizations want to become data-inspired and start with a roadmap. "𝘞𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘪𝘵 𝘤𝘰𝘴𝘵, 𝘸𝘩𝘢𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘮𝘪𝘭𝘦𝘴𝘵𝘰𝘯𝘦𝘴, 𝘢𝘯𝘥 𝘸𝘩𝘦𝘯 𝘸𝘪𝘭𝘭 𝘪𝘵 𝘣𝘦 𝘥𝘰𝘯𝘦?"

    DataStrategy
    AI
    DigitalTransformation
    AIReadiness
    𝐃𝐚𝐭𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐢𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐲𝐨𝐮𝐧𝐠 𝐩𝐥𝐚𝐧𝐭 — 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐠𝐫𝐨𝐰 𝐟𝐚𝐬𝐭𝐞𝐫 𝐣𝐮𝐬𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮 𝐩𝐮𝐥𝐥 𝐨𝐧 𝐢𝐭
    February 25, 2026·🇩🇪🇬🇧

    𝐃𝐚𝐭𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐢𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐲𝐨𝐮𝐧𝐠 𝐩𝐥𝐚𝐧𝐭 — 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐠𝐫𝐨𝐰 𝐟𝐚𝐬𝐭𝐞𝐫 𝐣𝐮𝐬𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮 𝐩𝐮𝐥𝐥 𝐨𝐧 𝐢𝐭

    Despite billions invested in data and AI, most initiatives still fall short. Reports collect dust. AI pilots never scale. High investment, low return.

    Data Culture
    Data Strategy
    Data Leadership
    AI
    CIO
    Data & AI: Five Prerequisites for Sustainable Success
    February 17, 2026·🇩🇪🇬🇧

    Data & AI: Five Prerequisites for Sustainable Success

    Two years ago [I shared this infographic](https://jens-linden.de/insights/jenseits-des-hypes-5-saeulen-datenexzellenz).

    Data Strategy
    Organizational Design
    Data
    AI
    Data Culture
    How data culture can save lives
    February 2, 2026·🇩🇪🇬🇧

    How data culture can save lives

    Many companies strive for a “good” data culture in order to use data and AI successfully. The desired target state is usually described like this:

    Data Culture
    Data Strategy
    Data Leadership
    AI
    CIO
    AI readiness follows strategic clarity
    December 2, 2025·🇩🇪🇬🇧

    AI readiness follows strategic clarity

    Many executives try to get “*AI-ready*”. But buying technology, launching pilots or jumping into a data & AI strategy project should not be your first move.

    Strategy
    Data Strategy
    AIStrategy
    Analytics
    Leadership
    The Data Culture Cheat Sheet
    November 20, 2025·🇩🇪🇬🇧

    The Data Culture Cheat Sheet

    I have condensed the most critical concepts from my recent articles into a single page.

    Data Culture
    Data Strategy
    Data Leadership
    Data Governance
    AI
    Seven Distinctions to Become Data-Inspired
    November 18, 2025·🇩🇪🇬🇧

    Seven Distinctions to Become Data-Inspired

    The distinctions we use determine what we see in an organization, and what we stay blind to.

    Data Culture
    Data Strategy
    Data Leadership
    Data Governance
    AI
    Focus fields for data culture analysis
    November 11, 2025·🇩🇪🇬🇧

    Focus fields for data culture analysis

    Your data & AI initiatives are struggling, but you can't pinpoint why?

    Data Culture
    Data Strategy
    Data Leadership
    Data Governance
    AI
    Data & AI Strategy vs. Business Strategy
    February 18, 2025·🇬🇧

    Data & AI Strategy vs. Business Strategy

    Data Strategy Is a Buzzword – So Is AI Strategy

    Data Strategy
    Digital Transformation
    Data vs. Business Strategy – A Plea for a Common Language
    February 13, 2025·🇬🇧

    Data vs. Business Strategy – A Plea for a Common Language

    Executives and strategy experts rely on well-established frameworks to design and implement business strategies. Yet, rather than applying these proven methodologies, many organizations attempt to redefine strategy in the context of data and AI as a foundation for becoming data-driven.

    Data Strategy
    Playing to Win
    AI
    Analytics
    Digital Transformation
    Two Types of Organizational Data & AI Demands – and Why the Difference Matters
    February 5, 2025·🇬🇧

    Two Types of Organizational Data & AI Demands – and Why the Difference Matters

    Data, analytics, and AI demands arise from two fundamentally different sources: strategic or operational data demands. Understanding the difference is crucial for prioritizing resources, guiding investments, and making informed decisions about Return on Data Investment (RODI).

    Data Strategy
    AI
    Analytics
    Digital Transformation
    Data Strategy with a twist – there can be only one!
    January 27, 2025·🇬🇧

    Data Strategy with a twist – there can be only one!

    The link between data strategy and Highlander lies in the famous tagline of the 1986 fantasy action-adventure starring Christopher Lambert as Connor MacLeod. If you are of my generation, you might still recall it:

    Data Strategy
    Analytics
    AI
    Strategy
    How Much Should You Invest in Data, Analytics, and AI?
    January 23, 2025·🇬🇧

    How Much Should You Invest in Data, Analytics, and AI?

    When I speak with data leaders, a recurring question is:

    Data Strategy
    AI
    Analytics
    Most organizations get data strategy wrong...
    January 21, 2025·🇩🇪🇬🇧

    Most organizations get data strategy wrong...

    This might sound bold, but many data strategies fail to align with established strategy definitions used in business.

    Data Strategy
    Playing to Win
    AI
    Every successful data plan starts with one thing: A clear strategy
    December 2, 2024·🇬🇧

    Every successful data plan starts with one thing: A clear strategy

    **Every successful data plan starts with one thing:**

    Data Culture
    AI
    Data Strategy
    Data Plan
    First Data Warehouse or Data Lake, then develop data use cases?
    March 27, 2023·🇬🇧

    First Data Warehouse or Data Lake, then develop data use cases?

    First Data Warehouse or Data Lake, then develop data use cases. Right? Or other way around?

    Data Strategy
    Data Platforms
    Digital Transformation
    Elevator pitch for BI and AI use cases?!
    February 13, 2023·🇬🇧

    Elevator pitch for BI and AI use cases?!

    Sometimes, data use case names such as "Market Spend Efficiency" or "Predictive Maintenance" can trigger a different understanding to different stakeholders. When collecting or innovating data use cases in client projects or workshops, we usually document the use case in some kind of canvas including challenge, desired impact, stakeholders, risks and other aspects. This is good for documentation, but not for quick communication to a wide range of audiences.

    Data Strategy
    Data Analytics
    Data Culture
    And the winner is: Data literacy followed by data leadership & culture shift!
    June 21, 2022·🇬🇧

    And the winner is: Data literacy followed by data leadership & culture shift!

    That's what the audience of my talk "How to master the data challenge" at the TDWI Munich voted when I asked for the biggest challenges during their data transformation. Thanks everybody for this very interactive session!

    Data Strategy
    Data Literacy
    Data Culture
    Digital Transformation
    Sometimes I feel like a broken record.
    May 11, 2022·🇬🇧

    Sometimes I feel like a broken record.

    Repeatedly talking about the obstacles companies face when turning their data into insights, actions and finally organisational value.

    Data Strategy
    Analytics
    AI
    Data First Aid Kit
    January 21, 2022·🇬🇧

    Data First Aid Kit

    We thought hard about whether to give this away for free or not. But here it is - published for the first time: Our Data First Aid Kit.

    Data Strategy
    Digital Transformation
    Data
    Analytics
    AI
    Data Science